Terry Tate Office
Triple T - Terrible
Terry Tate: Office Linebacker was a series of short comedy TV
commercials created by Rawson Marshall Thurber, for Reebok, based on a short film pilot he created in 2000; Tate
was first shown at Super Bowl XXXVII in 2003. The short films feature Lester Speight as "Terrible" Terry Tate, an
American Football linebacker who "gives out the pain" to those in the office who are not obeying office
Originally Reebok produced 6 episodes between August to December 2002 with another episode Terry
Tate, Office Linebacker: Sensitivity Training being made on February 1, 2004. Even Reebok in the United Kingdom
made an episode called Late Lunch on January 22, 2005. There are a total of 9 episodes. The advertising campaign
was one of the most successful of those in the history of the Super Bowl halftime shows.
Click and watch Triple T in
Original Terry Tate commercial – 2003 Super
The catch phrases include "The pain train's comin'", "You kill the joe, you make some mo'", "You
can't cut the cheese wherever you please!", "Cu'z when its game time, it's pain time!", "Don't bring that weak ass
stuff up in this humpty-bumpty" and "Woo-woo!" After tackling a worker, Terry usually leaves him with a "WOOH!"
While the first episode of the series implies that hiring an office linebacker is a highly
unorthodox practice (one described as "thinking outside the box"), future episodes depict office linebackers as a
Get out the
vote - "That's all kindsa constitutional baby!"
Reading is Fundamental - Terry and Sarah Palin
From Russia with Love - Terry and Sarah Palin
Though successful in attracting viewers and attention, the
ads ability to increase recognition of the Reebok brand has been questioned, with only 55% of respondents on an
on-line poll indicating they realized the ad was affiliated with the company.
Despite being aired only once on national television, the short was downloaded more than seven
million times from Reebok's website, crashing the website. It takes a pretty potent commercial to do that!
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